Authenticated user menu

Search
Home » Members » Resources » Pre-suasion - in conversation with Robert Cialdini
1
Resource
16 December 2016
Total views

Pre-suasion - in conversation with Robert Cialdini

By Stuart Crainer; Robert Cialdini

This podcast is part of the Contemporary leadership series

In this podcast, Stuart Crainer talks to Robert CIaldini, author of Influence: Science & Practice and Pre-Suasion: A Revolutionary Way to Influence and Persuade, about pre-suasion.

Pre-suasion is a new concept defined by arranging for recipients to be receptive to a message before they receive it. "But how do you get someone to agree with a message if they don't know what's in it," asks Cialdini. "The answer is to put them in a state of mind that is consistent with the goals of the message before we send it."

The remainder of this page is for FMLM members only.

To access the content

or Become a member
Array ( [0] => sitewide [1] => advert_external_leaderboard [2] => not_front_desktop [3] => advert_external_wideskyscraper [4] => attachments [5] => node-social-accelerators [6] => node_resource [7] => related_content [8] => member_attachments_for_non_members [9] => advert_internal_desktop )