The invisible advantage - in conversation with Soren Kaplan

This podcast is part of the Contemporary leadership series

In this podcast, Stuart Crainer talks to Soren Kaplan, author of The Invisible Advantage: How to Create a Culture of Innovation and the bestseller Leapfrogging.

"In today’s environment, there’s no competitive advantage that is sustainable. Which means products, services and technology become absolute or disrupted in record-breaking time these days.  The invisible advantage is really about the fact that the only semi-sustainable competitive advantage companies can create is through their culture, particularly the innovation culture."