Authenticated user menu

Search
1
Resource
31 March 2016
Total views

How do you measure the soft stuff?

By Dr. Marshall Goldsmith

 

This article is part of the Contemporary leadership series

Most of us spend a great deal of time measuring. In many ways, part of being an effective leader is setting up systems to measure everything that matters. It's the only way we can know for sure how we're doing.

Given our addiction to measurement – and its value – you would think that we would be more attuned to measuring "soft-side" values. For instance, how often we're rude or polite to people, how often we ask for input rather than shut people out, how often we bite our tongue rather than spit out inflammatory remarks. Even though soft values are hard to quantify, they are as vital as any financial number. I can guarantee you that most of the people in your office don’t measure the “soft side”. And, if they did, they might change from “jerks” to wonderful and fun people!

In November 2015 Dr. Marshall Goldsmith was recognized as the #1 Leadership Thinker in the World and the top 5 Management Thinker at the Thinkers50 Award Ceremony in London. He was also selected as the #1 Executive Coach in the World by GlobalGurus.org, and one of the 10 Most Influential Management Thinkers in the World by Thinkers50 in both 2011 and 2013. In 2011 he was chosen as the World's Most Influential Leadership Thinker. Marshall was the highest rated executive coach on the Thinkers50 List in both 2011 and 2013. What Got You Here Won't Get You There was listed as a top ten business bestseller for 2013 by INC Magazine / 800 CEO Read (for the seventh consecutive year). Marshall's exciting new research on engagement is published in his newest book Triggers (Crown, 2015).

The remainder of this page is for FMLM members only.

To access the content

Array ( [0] => sitewide [1] => advert_external_leaderboard [2] => not_front_desktop [3] => advert_external_wideskyscraper [4] => attachments [5] => node-social-accelerators [6] => node_resource [7] => related_content [8] => member_attachments_for_non_members [9] => advert_internal_desktop )