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2 May 2016
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Profits of zoom

By Stuart Crainer

This article is part of the Contemporary leadership series

One of the most inspiring leaders we have ever met is Dame Ellen MacArthur. Her work with the Ellen MacArthur Foundation is a long way from her exploits when she was one of the world’s greatest sailors.

“Something that I learnt through sailing was to look at the big picture”, she told us. “When you’re sailing a boat round the world you’re not just looking at the boat speed and the waves around you, you’re looking at what’s coming in two hours, two days, two weeks. You’re looking at how far north or south you want to be, you’re looking at the sea temperature, the depth of the water, the 500 charts to see what the weather’s doing. To understand where you are in this you need to see the big picture.”

Stuart Crainer is the former editor of the award-winning magazine Business Strategy Review and co-founder of the Thinkers50. According to Personnel Today he is one of the most influential people in British people management. His book credits include The Management Century and a biography of the management guru Tom Peters. His work with Des Dearlove in business thought leadership led Management Today to describe them as “market makers par excellence.” Stuart is an adjunct professor at IE Business School.

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