When I embarked on the National Medical Director’s Clinical Fellow Scheme, I don’t think I was cognisant of the journey I was about to undertake. Looking back now, there are certain reflections which have been imprinted into my psyche and will have an impact...
Ahead of the workshop ‘Social media – learning, influencing and avoiding trouble’ at the FMLM Scottish medical leadership conference on 21 September, Prof Chris Oliver and Dr Andrew Murray share their experience about using Twitter for healthcare promotion and for sharing their passion for sporting activities.
I am an Australian public health physician working as Director of Medical Services at a medium-sized public facility in Newcastle, New South Wales. As well as its university teaching hospital role, the Calvary Mater Newcastle is the tertiary cancer care and research centre for a population of about 900,000 people spread across an area the size of England (providing more than 300,000 outpatient services annually). Local primary care organisations, our hospital and the wider public health authority are working together to better integrate health care services for our community.
500 people attended our third national conference, held in Manchester, not only to explore what healthcare might look like in five years’ time, but also to hone ideas and discuss the roles medical leaders and managers will have within that emerging landscape.
This year we were supported by partners NHS England and the BMJ who featured among 80 speakers to lead 40 sessions delivering six main themes, covering:
FMLM held its first series of regional conferences across the UK to offer members the chance to discuss topical issues at a regional level and to share learning and experience.
The NHS is a brand. It is an incredibly powerful brand due to the emotion it invokes in people.
There are more than one million people that use NHS services in England every 36 hours, and those outcomes for each of those outcomes are far more likely to be positive ones than negative. This is the reason why the Secretary of State for Health, Jeremy Hunt, is nearly always seen wearing an NHS badge at public appearances. It is also the reason that private companies and social enterprises are happy to use the NHS brand with or without their own brand logo.
Our second national conference was held in Edinburgh and attracted 700 participants. Entitled Leadership: Evidence into Action, the event gave us the opportunity to report on progress with our first collaborative research effort.
The inaugural FMLM conference 2012 was a great success, attracting over 700 delegates. It covered four major themes: medical leadership, healthy doctors, what stimulates the right delivery systems and value for patients.